TikTok Not Banned, Apple Doubles Down + More Insider News

Author

Ivan Bagaybagayan
April 21, 2025

Hey there, Insiders! đź‘‹

This week’s lineup is packed with TikTok Shop power moves and platform updates you can’t miss. From Rihanna’s Fenty Beauty pulling in $1.3M in just 30 days, to the five TikTok Shop hacks that won’t work in 2025, it’s all about what’s working now (and what’s not).

We’re also breaking down China’s grip on TikTok’s global expansion, Apple’s decision to keep TikTok in the App Store, a surprising shopping stat from U.S. users, and the platform’s rapid growth in Europe. Let’s dive in!

Rihanna’s Fenty Beauty Made $1.3M in Just 30 Days on TikTok Shop, Here’s Their Story

Rihanna’s Fenty Beauty Made $1.3M in Just 30 Days on TikTok Shop, Here’s Their Story
Fenty Beauty entered the industry with a simple but groundbreaking idea in 2017: beauty should be for everyone. 
With an unprecedented 40-shade foundation range (now over 50), Fenty set new standards for inclusivity, forcing the entire industry to catch up.
But Rihanna’s genius wasn’t just in product development, it was in her approach. 
She wasn’t a celebrity slapping her name on a brand. 
She was deeply involved in everything, from shade names to product descriptions, ensuring that Fenty’s voice felt as real as she is.
Then came Fenty Skin, proving that minimalism and effectiveness could coexist. 
Instead of launching dozens of products, Rihanna released just three essentials - a cleanser, toner-serum, and SPF moisturizer. 
“I wanted it to feel approachable, easy, and to take the pressure off choosing a routine,” she explained.
And now?
Fenty Beauty is dominating TikTok Shop. Read more…

China Hit Brakes on TikTok 

China is reportedly slowing down TikTok’s international expansion. Here's what this means for sellers, creators, and the platform’s global future. Read more...

TikTok Shop is making major moves in Europe

TikTok Shop is expanding fast across Europe, opening new doors for brands ready to go global. Here’s what you need to know. Read more...

Apple Keeps TikTok on App Store

Despite the political drama, Apple has no plans to remove TikTok from the App Store. Here’s why that matters for creators and brands. Read more...

A recent survey found that 25% of U.S. TikTok users …

New data shows 1 in 4 U.S. TikTok users are using the platform to shop. What does that mean for your strategy? Let’s break it down. Read more...

5 TikTok Shop Hacks That Won’t Work in 2025

Some of the biggest growth hacks of today won’t work next year. Here are the five tactics you should retire before 2025 hits. Read more...

And that’s it for this week! Stay tuned for more expert tips and exciting news in our next edition. Be sure to join our growing Slack community at www.tiktokshopinsiders.com to get the latest tips, insights, and advice directly from top sellers.

Don’t forget to follow us on LinkedIn, X, and TikTok for the latest trends, success stories, and actionable tips!

Cheers! 🥂
TikTok Shop Insiders Team