- TikTok Shop Insiders
- Posts
- How I Built a 7-Figure Brand While Working 9 to 5
How I Built a 7-Figure Brand While Working 9 to 5

Hey there, Insiders! 👋
This week’s newsletter kicks off with a personal story, how I scaled an Amazon business to seven figures while working a full-time job, and the mindset shifts that changed everything. If you’ve ever felt like giving up, this one’s for you.
We’re also covering major TikTok Shop updates, including the new Creator Score, why brand authorization is more important than ever, and a huge storefront redesign that could impact how customers shop. Plus: what Trump’s latest comments mean for the platform, how one brand bounced back from the edge, and the exact strategies behind effective brand-creator collabs. Let’s dive in.
I scaled an Amazon business to seven figures while working 9 to 5
I failed, more than once.
My first mobile apps? Some flopped hard.
My Amazon seat cushion business? Moldy products, missed shipments, late nights, and burnout.
I even got scammed along the way. There were moments I thought I wasn’t cut out for this. But I had two choices:
Quit or keep building.
I chose to build. Fast forward, I scaled that Amazon business to seven figures while working a full-time job.
Here’s what changed everything:
I treated nights and weekends like mission-critical hours. I studied what worked then doubled down. I built systems, not just products
I saw every failure as feedback, not a verdict. From there, opportunities opened up:
- Became Head of Amazon for brands like TRUFF, TULA Skincare, Nectar, and GOPURE
- Helped drive over $100 million in sales
- Witnessed the power of TikTok Shop firsthand
So in 2024, I made the leap. Launched TikTok Shop Insiders, a podcast and agency helping brands crush it on TikTok.
What I’ve learned:
- Pressure is a privilege
- The most successful people aren’t the smartest, just the most relentless
- Your 'why' must be louder than your doubts
If you’re in the thick of it right now, tired, doubting, ready to throw in the towel. Hear this:
You’re closer than you think.
The setback might just be your setup.
Creators Now See a Simplified Score for Your Shop
TikTok just made it easier for creators to decide who to work with, thanks to a new score that's now front and center. Here’s how it works and what it means for your brand. Read more…
This Brand Almost Gave Up On TikTok Shop
After months of slow traction, they nearly pulled the plug. But one strategic change flipped everything, and now they’re scaling fast. Read more...
Why Your Brand Needs TikTok Authorization
TikTok Shop is tightening access. If your brand isn’t authorized, you could miss out on features, visibility, and creator partnerships. Here’s why it matters. Read more…
TikTok Shop Just Rolled Out a Major Storefront Update and It’s a Game Changer
Your TikTok Shop just got a makeover. With new layout options, better visibility, and updated UX, this update changes how buyers interact with your brand. Read more…
Trump Says He Might Extend the TikTok Deadline… Again
The political drama continues. Former President Trump just hinted at another potential deadline push for TikTok. Here’s what it could mean for sellers. Read more…
Effective Brand-Creator Collaboration
Want to build long-term creator partnerships that actually drive sales? These are the collaboration frameworks top brands are using right now. Read more...
That’s it for this week’s edition! Stay tuned for more exclusive insights and strategies in our next update. In the meantime, don’t miss out—join our vibrant Slack community at www.tiktokshopinsiders.com where top sellers share their best tips and success stories.
Be sure to follow us on LinkedIn, X, and TikTok for daily updates, trends, and proven strategies to level up your TikTok Shop success!
Cheers! 🥂
TikTok Shop Insiders Team






