$144M in U.S. Sales. TikTok’s Just Getting Started

Hey Insiders 👋

TikTok just bought itself more time in the U.S., 75 days to be exact. While headlines scream “ban,” the platform is breaking records: app downloads are surging, users are glued for 75+ minutes a day, and in-app sales are booming. TikTok isn’t going anywhere and for eCom brands, this is a golden window to grow while others hesitate.

In this edition, we’re unpacking TikTok’s big move, breaking the “cheap hoodie” myth, and sharing how beauty brands are adapting to a fast-changing landscape. We’ll also dive into critical tariff updates, the best growth playbooks for 2025, and how you can help shape our next podcast episodes. Let’s get into it.

TikTok just secured a 75-day extension from the U.S. government

Everyone thought TikTok was done in the U.S.
Then this happened…
Despite political drama and endless “ban” headlines, TikTok is doing what it does best:
Growing. Fast.
→ 60%+ surge in daily downloads
→ $144M in U.S. in-app sales (in March alone)
→ 5% monthly increase in active users
→ 75 minutes per day spent per user (beating Instagram and Facebook)

And now?

TikTok just secured a 75-day extension from the U.S. government.
That means:
More time for sellers.
More opportunity for brands.
More growth for those who don’t sit on the sidelines.

The reality is clear:
Whether you love it or hate it…
TikTok isn’t going anywhere.

And for sellers, this is your window.
Because while others are hesitating, smart brands are stacking sales on TikTok Shop.
This platform isn’t just surviving
It’s dominating attention, engagement, and revenue.
If you're building an eCom brand in 2025, the question isn’t:
“Should I be on TikTok Shop?”

It’s:
Why haven’t you started yet?

Still Thinking TikTok Shop is Just for Cheap Hoodies and Impulse Buys?

Think again. From $200 skincare bundles to high-end tech gadgets, TikTok Shop is moving way beyond the “budget” box. Here's what’s selling now and why your brand should pay attention. Read more...

Beauty Brands are Thriving on TikTok Shop, But Now?

Beauty brands dominated the early wave of TikTok Shop success. But with new regulations, rising competition, and platform updates, the landscape is shifting fast. Here's how to stay ahead. Read more...

Here’s What You Need to Know About the New Tariff Changes (and how to stay ahead)

New tariff changes are here and they could impact your margins big time. Whether you’re importing products or sourcing globally, here’s how to protect your profits. Read more...

What Do You Want to Hear Next on the TikTok Shop Insiders Podcast?

We're planning our next podcast episodes, and we want your input! Got a topic you’re dying to learn more about? Want to hear from a certain brand or creator? Tell us now. Read more...

The Best Way To Grow a Successful Ecommerce Brand in 2025

It’s not just about product anymore. In 2025, ecommerce success is driven by creators, community, and content. Here's the blueprint modern brands are using to win. Read more...

And that’s it for this week! Stay tuned for more expert tips and exciting news in our next edition. Be sure to join our growing Slack community at www.tiktokshopinsiders.com to get the latest tips, insights, and advice directly from top sellers.

Don’t forget to follow us on LinkedIn, X, and TikTok for the latest trends, success stories, and actionable tips!

Cheers! 🥂
TikTok Shop Insiders Team