$1.35M in Just 15 Days? TikTok Shop Just Did That

Hey there, Insiders! đź‘‹

This week, we’re breaking down exactly why beauty brands are struggling on TikTok Shop and what to do instead. We’re also spotlighting a skincare brand that pulled in $1.35M in just 15 days (yes, really), and calling out the outdated “list-it-and-leave-it” strategy that’s costing brands big.

Plus, Trump just made headlines again with fresh comments on the TikTok ban. Whether you’re scaling or just starting, this is a must-read edition. Let’s dive in.

Almost Every Reason Beauty Brands Struggle on TikTok Shop

Almost every reason beauty brands struggle on TikTok Shop comes down to one thing: They aren’t selling where Gen Z shops.
→ Struggling to get your products discovered?
Start selling on TikTok Shop.
→ Low sales despite having a great product?
Start selling on TikTok Shop.
→ No traction from influencers or UGC?
Start selling on TikTok Shop.
→ Want to turn views into real revenue?
Start selling on TikTok Shop.
→ Competitors are going viral while you're stuck?
Start selling on TikTok Shop.

Here’s why TikTok Shop is non-negotiable for beauty brands in 2025. Read more…

Trump Made it Clear: “It’s on the table, very much.”

President Donald Trump has weighed in on the TikTok ban again and he’s not holding back. Find out what his latest comments could mean for the platform’s future in the U.S. Read more...

Most Brands Think Selling on TikTok Shop is Just About Listing Products

Spoiler: it’s not. If your entire TikTok Shop strategy is just “list and pray,” you’re leaving serious money on the table. Here's what top-performing brands are doing differently. Read more...

This Skincare Brand Made $1.35M in just 15 Days

One skincare brand just cracked the TikTok Shop code, raking in $1.35M in only two weeks. Here's the breakdown of what they did—and how you can apply it to your own brand. Read more...

And that wraps up this week’s edition! Get ready for more exclusive insights and strategies in our next update. In the meantime, join our thriving Slack community at www.tiktokshopinsiders.com, where top sellers share their winning tips and strategies.

Also, stay connected with us on LinkedIn, X, and TikTok for daily updates on the latest trends, success stories, and proven strategies to boost your TikTok Shop success!

Cheers! 🥂
TikTok Shop Insiders Team